TEHRAN – Mazandaran’s governor-general has emphasized the need for a coherent tourism strategy to be implemented in the northern province.

Youssef Nouri made the remarks in a recent meeting with private sector representatives, highlighting the necessity of transforming the province’s comprehensive tourism plan into actionable packages, Mojnews reported on Tuesday.

“The comprehensive tourism plan for Mazandaran must be converted into executable packages. Historical houses and seaside mosques should be included in the travel destinations and tourist tours along the coast.”

Elsewhere in his remarks, Nouri stressed that the tourism sector must advance through careful planning. “Tourism requires strategic policy decisions and should progress with well-thought-out planning.”

His remarks come at a time when Mazandaran is focusing on leveraging its rich historical and cultural heritage to attract more tourists. The inclusion of historical homes and coastal mosques in travel itineraries aims to offer visitors a unique blend of cultural and scenic experiences.

Mazandaran, known for its stunning landscapes and Caspian Sea coastline, is set to enhance its tourism infrastructure to better serve both domestic and international visitors. The implementation of the comprehensive tourism plan is expected to boost local economies, create jobs, and preserve the province's cultural heritage.

The picture-perfect province has long been a highly popular destination for domestic travelers. Its varied nature features plains, prairies, forests, and rainforests stretching from the sandy beaches of the Caspian Sea to the rugged and snowcapped Alborz sierra, including Mount Damavand, one of the highest peaks and volcanos in Asia. More than 800 registered historical and cultural sites, 338 km of shoreline, mineral springs in jungles and mountains, waterfalls, and caves are among the major tourist attractions in the province.

AM